Resume

10+ years shaping digital products through UX, strategy, and systems thinking.

My work has focused on product clarity: helping teams bring structure to messy workflows, overloaded interfaces, and growing systems that need to scale without becoming harder to use.

Snapshot

Location: NJ/NYC

Focus: UX Design / Product Design

Specialties: Dashboards, workflows, design systems

Contact: jeff.cho.uxd@gmail.com

Experience

Senior UX Designer
Optum Serve, Jun 2024 - Aug 2026

Designed enterprise software for a U.S. Department of Defense agency (DHA) — spanning service member and administrator portals, a budget dashboard, and event-management tools — used by service members, client administrators, and budget stakeholders.

UX Designer
Salesforce, Nov 2023 - Apr 2024

Redesigned internal enterprise Tableau dashboards at Salesforce (B2B SaaS), translating Enterprise Architecture operations and maturity data into decision-ready views for Business Technology leadership, including VPs and SVPs.

UX Designer
Philips, Mar 2022 - Mar 2023

Designed enterprise clinical software for a U.S. Department of Defense hospital system (B2G) — spanning early illness detection, discharge barrier alerts, OR bed availability prediction, and cross-facility navigation — used by clinicians, care coordinators, and hospital operations staff.

Web UX Lead
Teva Pharmaceuticals, Oct 2020 - Mar 2022

Led UX strategy across Teva's US Commercial Specialty Medicine websites (Consumer and Healthcare Professional), driving a 400% increase in users and 373% increase in page views through research-driven redesign, a shared UX pattern library, and a streamlined cloud-based design process.

User Experience Designer
KeyMe, Dec 2018 - Mar 2020

Drove data-driven e-commerce optimization across KeyMe's product line — increasing housekey revenue 85%, cutting refund rates from 100% to 5%, and reducing incomplete key fob transactions 90% — through Tableau analysis, A/B testing, and targeted UI redesign.

User Experience Designer and Product Designer
BMW, Oct 2017 - Nov 2018

Designed a device management platform overseeing 60,000 usage-based car insurance IoT devices at BMW, from concept through execution, alongside early-stage concept work exploring personalized in-vehicle entertainment for autonomous driving.

Capabilities

Product Strategy: User Research and Feature Strategy, Usability Testing, Design Thinking, Lean UX, Information Architecture, Interaction Design

UI Systems: Sketching, Wireframing, Mockups, Prototyping, UX Metrics, Data Visualization

Execution: Design Workshop Facilitation, Agile, Desktop, Web, Kiosk Design

Tools